Email newsletters are far from outdated — they’re one of the most powerful tools for building a loyal audience, nurturing leads, and driving sales. But standing out in a crowded inbox takes more than typing into a blank email. From layout to content formatting to automation, the right online tools can make all the difference. Whether you’re a small business owner, freelancer, or content creator, these tools will help you craft newsletters that people actually want to read — and share.
1. Mailerlite: Affordable Automation for Growing Lists
Mailerlite is ideal for those who want professional-grade newsletters without a steep learning curve or price tag. It features a drag-and-drop editor, built-in templates, automation workflows, and list segmentation — all in a clean, intuitive dashboard. You can easily set up welcome emails, product announcements, or drip campaigns. One standout feature is its landing page builder, which helps grow your list with opt-in forms that actually convert. For creators and small businesses, it’s a well-rounded choice to scale your email marketing.
2. Kit: Built for Creators With a Story to Tell
Kit was made with creators in mind — writers, coaches, musicians, and anyone who values storytelling and personalization. Its strength lies in its automation workflows and subscriber tagging system, which allow you to tailor messages based on behavior or interest. You can easily embed opt-ins in blog posts or create custom sequences to nurture new leads. The visual email builder keeps your content simple and clean, ensuring deliverability and clarity. And with powerful integrations (like Stripe and WordPress), it becomes more than a newsletter tool — it’s a growth engine.
3. Moonsend: AI-Powered Optimization for Email Campaigns
Moonsend offers all the essentials of email marketing — templates, drag-and-drop editor, automation, segmentation — but adds a layer of smart optimization powered by AI. You can A/B test subject lines, predict engagement, and trigger personalized content based on user actions. It’s great for businesses that want to dig deeper into what works and iterate faster. The platform also includes a library of ready-made automation recipes for cart abandonment, onboarding, and re-engagement. If you’re looking to move beyond basic broadcasts into behavioral marketing, Moonsend is a strong contender.
4. Benchmark Email: Design-Focused and Mobile-Optimized
Benchmark Email is all about creating polished, professional newsletters that look great on any device. Its responsive email editor ensures your campaigns render perfectly across desktop and mobile. The template library is well-stocked with industry-specific designs, and the editor makes it easy to adjust colors, fonts, and sections. Benchmark also offers real-time editing collaboration — ideal for teams. If you’re working with designers or managing newsletters across departments, this is a tool worth considering. Its focus on clean visuals and mobile performance gives you a serious edge in crowded inboxes.
5. Bee Pro: Modular Email Design Made for Teams
Bee Pro isn’t an email sending platform, but it’s one of the best tools out there for designing newsletters. You can create modular, reusable blocks for headers, footers, CTAs, and more — making brand consistency a breeze. The interface is highly visual, and the export options make it compatible with most major email marketing platforms like Mailchimp, Mailerlite, and Sendinblue. For teams or freelancers who handle newsletter design separately from scheduling and automation, Bee Pro is a dream. You can even save branded templates to speed up campaign creation.
6. Substack: Newsletters as a Business Model
Substack is a platform that flips the script: your newsletter is the product. If you’re a writer, analyst, or educator, Substack lets you create, grow, and monetize your audience via paid subscriptions. The tool handles email delivery, payment processing, and even podcast hosting. It’s bare-bones in terms of customization, but that’s the point — content takes center stage. If your goal is to earn directly from your insights rather than funnel people to something else, Substack is one of the most efficient ways to do it.
📧 FAQ: Designing Infographics for Your Email Newsletter
Adding infographics to your newsletter is a powerful way to explain complex ideas, boost engagement, and make your content more shareable. Business owners, educators, and content creators often ask how to integrate strong visual storytelling into their emails. Here’s a quick guide to help:
Q: What are the best tools for creating quick, professional infographics without design experience?
Adobe Express is a great starting point. It offers easy-to-use templates for business, education, and marketing, with drag-and-drop features that don’t require any design background. Whether you’re visualizing data or outlining a step-by-step process, Adobe’s creating infographics tool simplifies the process beautifully.
Q: How do I make sure infographics look good on both desktop and mobile email clients?
Use vertical layouts, keep text large enough to be read on small screens, and export your infographic as a compressed PNG or JPEG. Tools like Venngage and Piktochart offer mobile preview modes to ensure readability across devices.
Q: What types of infographics perform best in email newsletters?
Short-form, high-value visuals like “how-to” steps, comparison charts, and timeline infographics tend to do well. They offer immediate insight and are easier to digest than dense text. These are especially effective in lead nurture campaigns or product education series.
Q: Can I include interactive or clickable infographics in email?
Not all email clients support interactivity like hover effects or embedded links within images. A better approach is to include a clickable thumbnail that leads to the full infographic hosted on your website or blog. Adobe Express and Visme both let you export web-friendly versions.
Q: What’s the best way to ensure infographic colors and fonts align with my brand?
Use a platform that allows you to upload custom fonts and input your brand’s color hex codes. Adobe Express, Piktochart, and Infogram all support brand kits that help maintain visual consistency across your campaigns.
With the right tools, your email newsletter becomes more than just a digital flyer — it becomes a dynamic channel for building trust, sharing insights, and growing your audience. From automation to analytics to eye-catching visuals, these platforms give you everything you need to deliver value straight to your subscribers’ inboxes.
